What is Search Engine Optimisation / SEO ?

The process that best describes the tailoring of a website to achieve optimal results in a search engine for a given user search is called Search Engine Optimisation (SEO).

Where does the need for Search Engine Optimisation originate?

Over the last few decades, the increasing number of companies offering similar products and services has resulted in many pages of search results for a similar product or service. In order to better serve it’s users, the search engine companies adopted a number of algorithms that are applied to relevant search results to better refine the order shown of the most genuine product/service that match a user search string.

How can your company improve it’s search engine result page (SERP)?

Although the algorithms employed by search engines constantly evolve and are not explicitly published, it is common knowledge that websites that adhere to best practice coding techniques and structural/content guidelines (for example: W3c – Worldwide Web Consortium) are rewarded with higher search engine result positions for their target markets.

Our SEO services combine:

  • Review of existing website content/structure
  • Competitor Analysis
  • Keyword Definitions
  • Content Creation
  • Website Optimisation
  • Website link building
  • Technical advice
  • SEO technique training

To maximise the position obtained in search engine results for products/services, we offer our organic Search Engine Optimisation (SEO) services as part of an audit of an existing website presence or as an integral part of redevelopment/creation of a new website.