How has digital marketing evolved?

Digital Marketing is an integral and essential part of any on-going promotional activity undertaken by any company doing business today. Although traditional print services still play an important marketing role, that role is diminishing as more consumers engage with products/services through a variety of digital devices such as mobiles, tablets, laptops and desktops.

In the last decade, the digital marketing techniques employed by an average company typically lessened after they established a website. More active marketing plans involved the creation of regular electronic newsletters or mailshots.

However, reliance on these digital marketing methods alone for increased customer engagement will not suffice today, as the paradigm for getting the company message across to the target market has become more complicated. A multifaceted digital marketing approach is necessary that includes highly visible dynamic websites, active presence on major social media platforms, affiliate marketing and in some cases, display advertising.

Our solutions:

The core solutions we offer for digital marketing activities can be segregated into the following categories:

Are you able to find your company website easily using product or service searches on the most popular search engines? If not, then there are serious problems that we can help you resolve.LEARN MORE
If your company is experiencing difficulty in standing out in search engine results through Google, MSN, Bing and Yahoo, then our SEM solutions are ideal to help solve these problems.LEARN MORE
Expand your company presence across various social media platforms such as Facebook, LinkedIn, Twitter and drive increased revenue through meaningful customer engagement.LEARN MORE
Is visitor traffic to your website converting to sales/enquiries? Is your website optimised for mobile devices? If your current website is failing to achieve any of these things, we can help.LEARN MORE

Expert Advice:

Whether your company is a start-up, small or large organisation, we can expertly advise and assist with the creation of a digital marketing solution matrix that will achieve results that create better product/brand awareness.