How has digital marketing evolved?
Digital Marketing is an integral and essential part of any on-going promotional activity undertaken by any company doing business today. Although traditional print services still play an important marketing role, that role is diminishing as more consumers engage with products/services through a variety of digital devices such as mobiles, tablets, laptops and desktops.
In the last decade, the digital marketing techniques employed by an average company typically lessened after they established a website. More active marketing plans involved the creation of regular electronic newsletters or mailshots.
However, reliance on these digital marketing methods alone for increased customer engagement will not suffice today, as the paradigm for getting the company message across to the target market has become more complicated. A multifaceted digital marketing approach is necessary that includes highly visible dynamic websites, active presence on major social media platforms, affiliate marketing and in some cases, display advertising.
The core solutions we offer for digital marketing activities can be segregated into the following categories:
Whether your company is a start-up, small or large organisation, we can expertly advise and assist with the creation of a digital marketing solution matrix that will achieve results that create better product/brand awareness.