What is Website Promotion?
Website Promotion or Search Engine Marketing is a set of marketing methods to increase the visibility of a website in search engine result pages (SERPs). At Tara Concepts, we will advise you on the most suited website promotion methods to employ. The three main methods used today are:

Search engine optimisation (SEO) , or improving rankings for relevant keywords in search results by rectifying the website structure, and content such that they could be easly read and understood by the search engine's software programmes. In order to further fine tune the pages and keep them user and search engine friendly, the architecture of the website, including its internal link structure, navigation etc., are also suitably modified for human beings and search spiders to nevigate through whole website pages. Search spiders then can scan all necessary data throughout the whole website and store in a database.

Search engine advertising, or paying the search engine company for a guaranteed high ranking or an ad displayed aside the results (commonly known as pay per click advertising). Advertising with search engines could be further classified as follows:

Advertising based on a keyword search
Advertising based on a keyword search could take place through a search engine such as google.ie. For example, Google offers a service called AdWords, which allows companies, for a small fee, to have a link to their website featured when a user searches a specific keyword which the company specified.

Advertising based on content context
Many search engines (e.g. Google, MSN, Yahoo! Search) have partner websites with specific content. The websites agree to let the search engines place content-specific advertising on their website, in return for a fee. The search engine then finds companies interested in advertising on websites with their desired content. For example, an online music retailer might have their advertisement placed on a site about music.

Both of these advertising formats allow advertisers to target specific users with certain interests. Generally these advertisements are paid for based on either a pay per click campaign or an impression based campaign.

Paid inclusion, or paying the search engine company (Google, Yahoo) for a guarantee that the website is included in their natural search index. Search engines use computer programmes called spiders or web crawlers to automatically discover websites and catalogue their content. As this process can take some time and requires a website to be linked to from another website (to allow the crawler to find it), most search engines except for Google provide another method to be included in search rankings via paying. This is different from pay per click advertising because the inclusion is guaranteed but not placement.