One of the key factors to determining the success or possible failure of a business is the business identity as perceived by potential customers. It is essential before any printing or online marketing occurs that decisions are made on the following:

• Unique trading name for the business.
• Optional integrated business slogan or catchphrase.
• Font colour, size and formatting to be used for text.
• Optional business logo.

It goes without saying that decisions on a number of other items must also be made:

• Business address to appear on all printed material. For Company requirements we recommend you visit http://www.cro.ie for more information regarding legal requirements.
• Contact telephone numbers and fax numbers.
• Website domain name. We recommend .ie domain name registration through the IEDR as it identifies your business as being Irish primarily.
• E-mail addresses.

We will assist you in making a number of these decisions and also work with you to create a business identity that will help your business succeed. To get you started, we can offer the following advice when choosing a business name:

• Ensure the business name is easy to understand and remember.
• Choose a name that will be suitable throughout the projected growth stages of your business.
• Make sure that the business name is unique.
• Check that your business name is not conflicting with other Irish Trademark names at http://www.patentsoffice.ie

Once you have a suitable business identity, it is important that all printed material or online material use the same business identity to assist with customer recognition.

Please contact us to discuss how we can assist you with creating your business identity now!